Rimowa

RIMOWA was founded by Paul Morszeck and Heinrich Görtz in 1898. The company was known as Görtz & Morszeck, but by 1900, Paul Morszeck was the only director that remained at the company. By 1931, Morszeck's son, Richard, joined the company and registered the trademark RIMOWA at the Patent Office in Berlin, Germany. Using his name as inspiration, Richard created "RiMoWa", an acronym for Richard Morszeck Warenzeichen (where Warenzeichen translates to trademark). A fire in the factory in the 1930s burned away most of their materials, leaving only aluminum behind. Out of desperation, the metal case was born in 1937. By the 2000s, the company had introduced polycarbonate in box construction to their range. Using its own factories in Germany, Czech Republic, and Canada to produce its products, the brand ramped up production to 5,800 cases daily by 2013. Expanding rapidly, the brand joined joined the LVMH Group in 2016. They were the first German subsidiary. By January 2021, Hugues Bonnet-Masimbert had became CEO, and Chief Brand Officer Hector Muelas and London-based branding design studio Commission had created a new visual identity for RIMOWA. This all coincided with the launch of backpacks and travel bags, firsts for the brand.